About Us

As the National Tourism Development Authority, Fáilte Ireland’s role is to support the long-term sustainable growth in the economic, social, cultural and environmental contribution of tourism to Ireland.

We work in partnership with Government, State agencies, Local Authorities, representative groups and industry, to develop tourism across Ireland by creating destination development plans and networks, investing in infrastructure, activities, visitor attractions and festivals. Fáilte Ireland also provides consumer and buyer insights, mentoring, business supports and training programmes and buyer platforms to help tourism businesses innovate and grow.

In addition, Fáilte Ireland supports Business Tourism, managing the bidding for and securing of larger conferences, meetings and events to be hosted in Ireland.

We are also responsible for domestic holiday marketing across four regional experience brands: Wild Atlantic Way, Ireland’s Ancient East, Ireland’s Hidden Heartlands and Dublin.  

Our People

Our people are dedicated to developing national tourism opportunities, supporting Ireland’s tourism industry and sustaining Ireland as a high-quality and competitive tourism destination.

The management team draws on a number of areas of expertise with directors of industry development, product development, marketing, operations and sector development. Authority members are appointed by the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media.

• Our management team is led by Paul Kelly and a host of dedicated directors.

• The Fáilte Ireland Authority is made up of a chairperson and 12 members.

• Our Regional Teams Fáilte Ireland's regional experience brand teams work across four distinct regions - Ireland’s Ancient East, Dublin, Ireland’s Hidden Heartlands, and the Wild Atlantic Way.