Officer, Consumer Panning and Insights ****(x 2 roles)

LEVEL 4 

Role 1: Permanent, Full-Time

Role 2: Specified Purpose Contract, Full-Time

*This specified purpose contract is to cover a maternity leave

Closing Date: Monday 8th of September at 3:00pm

Salary

€57375 - €82048 *This role will be filled in line with Public Pay Policy at Point 1 of the relevant Salary Scale unless the successful candidate is appointed from an existing public sector role

Blended work model with office location of:

• Áras Fáilte, 88-95 Amiens Street, Dublin 1, D01 WR86

Job Purpose

The Consumer Planning and Insights (CP&I) Team champions human truth by delivering best in class insights for the Tourism category. The successful candidate will support Fáilte Ireland’s strategic goals by delivering actionable visitor insights across various research projects, including tracking, concept testing, advertising, and destination experiences. This role reports to the Manager, Consumer Planning.

 
Insight Development and Expertise

• Conduct and direct qualitative and quantitative research analysis to uncover actionable business insights.

• Develop and deliver insight-led reports and presentations aligned with strategic objectives.

• Recommend relevant actions and solutions based on evidence-driven insights.

• Evaluate external agency research outputs and contribute to findings with innovative thinking.

• Engage in collaborative data analysis across internal teams and research suppliers.

Project Management

• Lead and support research initiatives, ensuring clarity in scope, timelines, and budget.

• Implement best-practice methodologies and manage project delivery to high standards.

• Partner with agencies on methodological design, including questionnaires and topic guides.

• Conduct desk research and integrate secondary data sources to identify broader trends.

Communicating Insights

• Translate data into clear, impactful messages for diverse audiences.

• Deliver engaging presentations and produce insightful outputs independently or with agency partners.

• Support external communications through the creation and editing of research-based content.

Stakeholder Management

• Build strong relationships with internal stakeholders by aligning insights with strategic goals.

• Maintain effective partnerships with external agencies and industry stakeholders.

• Respond promptly to queries and contribute to cross-functional projects within the CP&I team.

Management and Delivery of continuous quantitative research programme

• Conduct data interrogation, quality assurance, and integration across multiple sources

• Perform bespoke data calculations and generate custom insights

• Ensure accuracy and consistency of data outputs, including tables, reports, and queries

• Coordinate with fieldwork and data suppliers to maintain research standard

Carry out all other duties as required and participate as a full member of the Consumer Planning and Insight team by supporting different work projects, as required, from time to time

The flexibility to travel domestically is an element of this role.

Person Specification:

Essential Criteria:

• Collaborative mindset with a willingness to support team goals

• Strong critical thinking and problem-solving skills

• Strong written and verbal communication skills

• Ability to simplify complex data for non-technical audiences

• Resilience and ability to work under pressure

• Evidence of successful stakeholder engagement or cross-functional collaboration.

In order to be eligible to apply for this role you must have / demonstrate in your application form the following:

• The successful candidate will have a minimum of 4 years’ research experience either within: a consumer-driven organisation (preferably FMCG / CPG) or a research agency / supplier.

• Proven experience managing large-scale research projects, including managing fieldwork logistics and research suppliers (qualitative and quantitative).

• Demonstrated experience in survey design, presenting research findings and data analysis with high attention to detail

Qualifications/Mandatory Training : 

A Professional Qualification (minimum Level 6 under the QQI Framework) in a related discipline (e.g. tourism, statistics, mathematics, economics, data science, market research, social sciences, or business analytics).

Desirable Criteria 

• Involvement/experience in a range of different research projects is (i.e., tracking, concept tests, ad testing, innovation, and so on).

• An awareness and understanding of different models addressing human decision-making (e.g., behavioural economics)

• Membership of either the MRS or Esomar or other related professional organisations.

• Experience in using statistical and/or dashboarding applications

Competencies 

• Strategic Thinking

• Communicating Effectively

• Team Work

• Planning and Managing Work

Selection Process

Shortlisting will be based on applications and the selection process may involve two competency based interviews. A panel of successful candidates may be formed following the selection process.

Fáilte Ireland is an equal opportunities employer and is committed to fostering an inclusive workplace which values and benefits from the diversity of the workforce. We encourage you to reach out to us directly at recruitment@failteireland.ie should you require assistance or reasonable accommodation during the recruitment process.